Marketing / Customers

What people are really doing online and what it means for business and society.
Bill Tancer has conducted the most advanced research and analysis of online behavior available. He is the author of Click, the groundbreaking New York Times bestseller on how we use the Internet, full of game-changing insights for business and marketing. Bill writes a weekly column for Time.

Bill Tancer is the general manager of Hitwise. To learn more about Bill Tancer, click here.

Bob Herbold A seasoned business leader with extraordinary senior executive experience in marketing. Bob Herbold has held an unusually broad portfolio of senior leadership positions, including Executive Vice President and Chief Operating Officer at Microsoft and Senior Vice President for Marketing and Information Services at Proctor & Gamble, where he was responsible for worldwide advertising, brand management, media and television program production, market research and IT. Bob is the author of two books, The Fiefdom Syndrome and Seduced by Success. Bob Herbold is the founder of the Herbold Group, LLC. To learn more about Bob, click here.

The Whuffie Factor By Tara Hunt Online marketing pioneer Tara Hunt has written a breakthrough book on how to reach the people in the communities your firm serves with content that works for them and you. The Whuffie Factor: Using the Power of Social Networks to Build Your Business provides the strategic map and specific tactics for success in the fast-evolving world of online social networks. To learn more about Tara Hunt, click here.