Green Business
Rich in Business Opportunity
The new General Motors will have a new color for its logo: green. Like GM, many companies realize that the future lies in a green economy, one that's rich in new business opportunities. With this new web page, we will introduce you to Speakers of Substance who can help you find and develop these opportunities. We begin with Alexis Madrigal.
Alexis Madrigal Unique historical perspective on green energy technology and its business potential. Alexis is the author of the forthcoming book The History of Our Future (due Spring 2011), on the lost history of green technological experimentation, what that history can teach us, and how it can help us build a greener future. Alexis is the Lead Tech Writer at The Atlantic. He was a major contributor to the award-winning blog Wired Science on Wired.com and a Visiting Scholar in the Office for the History of Science and Technology, UC-Berkeley. It's easy to imagine that we could have a different world than we do. |
Lynn Scarlett Leading authority on green business opportunities and incentive-based environmental policy. 
Lynn is an expert on the economics, politics and policy dimensions of environmental issues, with a focus on free-market and public-private partnership solutions. She's held several high-level positions in the U.S. Department of the Interior and in several policy institutes.
Lynn Scarlett was Deputy Secretary of the Interior from 2005 to 2009. To a certain extent, Adam Smith's "invisible hand" has a green thumb. |